G.I. Joe is a line of
military-themed articulated
"action figures" produced by
the toy company Hasbro. The
initial product offering
represented four of the
branches of the U.S. Armed
Forces with the Action Soldier
(Army), Action Sailor (Navy),
Action Pilot (Air Force) and
Action Marine (Marines). The
term G.I. stands for
Government Issue and
became
a
generic term for U.S.
soldiers, especially ground
forces. The development of
G.I. Joe led to the coining of
the term "action figure".
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